We’re a trusted partner in content production leadership for the world’s most famous festival.

Rodrick has been working with Coachella since 2016.

In 2019, he served as the Director of Content Production, leading global marketing content production, as well as supporting all content teams including brand partnerships, YouTube livestream, documentary, and stage cameras.

When the festival returned in 2022, Rodrick came back as a veteran creative strategy consultant and senior producer, ensuring smooth content production operations and leading video production teams.

Today, Coachella is a client of Frankson, with Frankson serving Goldenvoice and AEG year-round in content production efforts across all their festivals.

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